Assistant Professor of Marketing
I am an Assistant Professor of Marketing at Indiana University's Kelley School of Business, where I teach Digital Marketing and Consumer Behavior Research.
I am also a cat-mom, an aspiring amateur watercolorist, and an avid reader.
In my research, I examine how two ubiquitous factors in consumers’ lives—social relationships and time—influence consumer behavior.
Social Relationships and Consumer Behavior
Gullo, Liu, Bettman, and Fitzsimons (2020)
Accepted for publication in the APA Handbook of Consumer Psychology, this chapter organizes the existing research on consumers' personal relationships using novel a conceptual framework that allows for researchers and marketing practitioners alike to extend and derive insights about consumer's social relationships across different types of relationships (e.g., one's child, one's friend, one's spouse).